AFOVA New Letter 2 of Year 2021

Section 3 – Value Add / Special Tasks CV 2 No. 02 / 2021 Page 38 of 332 Google Analytics indicate that in addition to Users from India, the site is regularly being accessed from the US of A and Australia. The website has indeed enabled the Association to spread its wings and leave a global footprint. The website also provides a one-click access to our YouTube channel. Some of our new members joined the Association after chancing upon our website. Google Analytics tool is of very limited use for a website that has been primarily designed for Veterans’ welfare, without any commercial orientation or eCommerce leaning. However, the tool certainly presents data on the reach of the website to the parts of the globe, viewership pattern as well as viewers’ preferences in terms of the content of the website. A few screenshots from Google Analytics are presented below for a quick appreciation of the website’s performance. 1. Reach (a) In the Screenshot above, the three shades of blue in the world map in the centre indicate fromwhich continent / country the website has been accessed. Apart from India, our website has been accessed from Australia, US of A, Singapore and South Africa in the last 90 days. (b) The Time Chart to the left states the time windows the website has been accessed. (c) The Chart to the right states the type of device used to access the website (Desktop / Laptop and Mobile).