AFOVA New Letter 2 of Year 2021

Section 3 – Value Add / Special Tasks CV 2 No. 02 / 2021 Page 28 of 332 The Old Order Changeth, Yielding Place to New We all know that nothing is more permanent than a need to change with the times. Logo of an organization is no exception. Is there anything the matter with our present Logo? Not at all. It is one of the most durable designs ever. It is just that the expectations, perceptions and contemporary compulsions change with advancement of time and an organization’s identity must keep pace with it. Not lending itself to digital manipulation demanded by the present day web applications is the lone limitation of our present Logo. Our present Logo has been around for more than 2 decades now and there is a compelling need to keep pace with the ever growing digital operating environment. The Logo needs to be in a class of graphic images called Vector Graphics for achieving compatibility with the present digital environment. While a simple conversion to vector graphics of the present Logo itself was an option, the Committee saw it as an opportunity to redesign a new Logo, given the fact that the associated costs for both options are the same. The Managing Committee carried out a detailed analysis of the current trends in Logo design and had evaluated hundreds of trendy and successful Logos in the corporate and non-corporate world before the re-design exercise. The four clear binary decision points as well as our final design specs that emerged are as below : Logo design is indeed a serious business and we needed a professional outfit to handle it for us. With the help of the IT Consultant, the Committee identified a professional player based out of Nasik, 99Logos.com, in this domain and had commissioned the company to design our new Logo. We had a contractual obligation with the Service Provider of completing the design discussions in 12 business days. TheMC went through a hectic period of back-and-forth and completed the discussion, revision and finalization